Your Fractional CMO for Smarter, Faster SaaS Growth
I help B2B SaaS companies grow faster with senior marketing leadership on a fractional or advisory basis. Get the strategy, structure and AI-enabled marketing engine you need to scale, without the cost of a full-time CMO.
I’m Lauren, a B2B SaaS marketing leader with over 15 years of experience transforming ambitious businesses into growth machines. I’ve led teams across London, San Francisco and APAC, giving me a deep understanding of how to build marketing that scales globally. I work with start-ups and scale-ups on a fractional and advisory basis, offering the strategic punch of a seasoned CMO and the execution of someone who isn’t afraid to roll up their sleeves. I help companies cut the noise, strengthen their marketing and harness AI to scale smarter, leaner and with far more impact.
About Me
What I Can Offer
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I build SaaS-ready demand engines across paid, content, lifecycle and ABM that generate qualified pipeline, reduce CAC and drive predictable revenue for high-growth teams.
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I create focused, commercial marketing strategies that align your ICP, positioning and channels into a clear plan for growth. No noise, just practical direction your team can execute.
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I translate your product into clear commercial value. From competitive insights to sales assets and launch readiness, I give your revenue teams the tools and intelligence they need to win more deals.
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I build data-backed ICPs and personas that reveal your real customers and how to reach them, creating a clear blueprint for focused, conversion-ready marketing.
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I build the operational backbone that makes marketing scale. From pipeline architecture and attribution models to forecasting, dashboards and operating rhythms, I bring clarity to the numbers and discipline to execution. I turn data into decisions, simplify complexity and create a marketing organisation that runs predictably, efficiently and in lockstep with revenue.
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I strengthen how your business shows up by sharpening your story, visibility and credibility. I elevate your narrative to build a reputation that drives growth.
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I help shape clear, confident narratives for boards, investors and external audiences. From storytelling and strategic insight to speaking and industry representation, I elevate how your company shows up to those who matter.
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I define your differentiation, refine your story and craft messaging buyers respond to. From website copy to sales assets, I help you stand out and communicate value that converts.
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I connect marketing, BDR and sales around shared goals. By tightening processes and collaboration, I increase conversion and create a smoother path to closed-won.
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I help you integrate AI and LLMs into marketing workflows to boost speed, quality and consistency. From prompt design to scalable processes, I enable teams to work smarter and deliver more.
Business Impact
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“Lauren was instrumental in Spirable’s scale and valuation. Her marketing leadership drove measurable growth”
Ger O’Meara, Co-Founder and CEO, Spirable
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“I had the absolute pleasure of having Lauren as my mentor and manager for over 3 years, and the upwards trajectory my career has taken is in a large part down to her incredible guidance.”
Miguel Babukhan, Marketing Leader, PMG
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"Lauren is an energetic, inspirational and smart marketing leader. Driven by results, Lauren built a demand gen machine from scratch at Kenshoo with limited resource and budget."
Michelle Urwin, CMO, Skai
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“Lauren was foundational in Hexa’s early GTM. Her input sharpened our story and sped up our path to product–market fit.”
Samantha Scott, Hexa
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Lauren is one of the best managers and smartest people I've ever worked with. Her ability to be strategic and drill down into the nitty gritty details in data to her strength in bringing that data into a strategic plan of attack makes her a dynamic marketer like none other.
Faith Sizto, Marketing and Partnerships, Gusto
Rates
Advisory
£250 per hour
These advisory sessions give you direct access to senior CMO expertise for focused, high-impact guidance. You’ll walk away with strategic clarity, practical next steps and a sharper view of what will actually move the needle. Ideal for tackling specific challenges quickly and confidently.
Fractional 1-7 Days Per Month
£875 day rate
With a flexible monthly commitment, you gain a CMO-level partner who can guide strategy, review performance and step in hands-on where needed. It’s the ideal middle ground between ad-hoc advice and a full-time hire, giving you continuity, execution support and real momentum.
Fractional 8+ Days Per Month
£825 day rate
With a deeper monthly engagement, you gain a senior marketing leader embedded in your business. I guide strategy, shape priorities, work directly with your team and stay hands-on across execution. It’s the closest you can get to a full-time CMO without the headcount, delivering continuity, focus and real results.
